By: Colette M. Williamson

Search Engine Optimization (AKA: SEO). When is the first time you were exposed to this word? For me, it was when I was working for an online magazine in 2009. My boss was talking about our optimized website and how we have a specialist that takes care of this. Having never heard about this subject before, the dots were not connecting; optimizing a site, specialist, how did they have anything to do with each other? What on earth does it even mean to optimize a site? Through time, I connected the dots on my own. I learned that every website wants to be at the top of all the search engine searches, whether it be Google, Bing, Yahoo, or YouTube. Many times you can end up higher on the search results through keywords, but that is just the beginning of optimization. (more…)