Within our first month of marriage, my husband, Sam, and I moved cross country to the state with the best snow on earth, Utah. Sam was jobless and I was a full-time student. Out of desperation, Sam signed on as a sales rep with a water company. They were a startup and needed all the help they could get.
We wanted to know more about their company. Their website failed to be a profitable resource, so we checked out their Facebook page. From first glance I recognized that whoever was over the page had limited knowledge on how to manage it. Here’s why:
1. Every post was self promotional; “Buy this water because…” “You know you want our water…”
Rule of thumb, out of 10 posts make one self-promotional. Avoid having all or most of your posts self-promotional. Become the thought leader in your industry so that your customers will come to you to learn.
2. Instead of wisely choosing pictures, they put up every picture.
Use Facebook to portray your company’s message. Make your page look professional through the pictures you choose to post. If you are posting hundreds of pictures, weed out all the blurry and repeat pictures. Sam became an administrator for this company’s Facebook page. He went in and cleaned up the bad pictures.
3. Out of the few posts, none of them were current.
Be active with your business’ Facebook posts. Post at least once a week or more. Customers who want to interact on Facebook will come to the page and quickly recognize if someone is maintaining it. If no one is regularly maintaining the page, the company loses out on building a relationship with their Facebook fan (AKA: potential customer). When a Facebook page has an absent presence, it looks bad on the company.
After all is said and done, be sure to put good pictures up and helpful posts. Make the posts interesting and interactive for the people who follow your Facebook page.