By: Leo Dirr
Sometimes it’s the small things that keep life interesting. Like my friend’s 3-year-old daughter. She’s gone from slobbering Spaghettios to babbling at Buddha statues to saying some surprisingly intelligent stuff for such a tender, young humanoid.
“Kidnapping kids is bad manners, huh mom?” she commented the other day.
As funny as that observation is coming from a toddler, I’m interested in it for its business value. That’s right, I’m the kinda guy who would monetize my own mom.
“Hey, ma, I just slapped your photo onto a bottle of salsa!”
When a 3-year-old girl says something like that — “Kidnapping kids is bad manners, huh mom?” — what she’s really doing is seeking validation. She’s asking for confirmation that she’s not the only one who sees things a certain way: huh mom?
And therein lies the lesson for anybody who’s trying to do business online. Our customers, who were once toddlers, still need and crave validation. They want confirmation that they are making good decisions with their money. If you give it to them, they will love you forever. (more…)