Archive for January, 2012

Ideas vs. Execution

Friday, January 27th, 2012

Why a novel business concept isn’t as valuable as it used to be

We’ve all seen it. An inventor on a TV show or movie has a flash of insight and sells his idea for millions of dollars to a roving businessman. This idea is so iconic that it has become part of the small business mindset. Entrepreneurs often struggle to come up with a truly original idea, and immediately get discouraged if they see another company starting something similar. (more…)

Make Them Think of You First: Establishing Your Brand

Friday, January 20th, 2012

By: Colette M. Williamson

Every company’s dream is to be known, far and wide, for “something”—and for that “something” to bring customers back over and over again. AND for their customers to tell everyone they know about that “something.” One reason consumers return to a particular retailer is because of the experience they had. Another reason is because the experience was memorable—in a positive way. (more…)