Posts Tagged ‘search engine optimization’

Search Engine Optimization

Monday, October 31st, 2011

By: Colette M. Williamson

Search Engine Optimization (AKA: SEO). When is the first time you were exposed to this word? For me, it was when I was working for an online magazine in 2009. My boss was talking about our optimized website and how we have a specialist that takes care of this. Having never heard about this subject before, the dots were not connecting; optimizing a site, specialist, how did they have anything to do with each other? What on earth does it even mean to optimize a site? Through time, I connected the dots on my own. I learned that every website wants to be at the top of all the search engine searches, whether it be Google, Bing, Yahoo, or YouTube. Many times you can end up higher on the search results through keywords, but that is just the beginning of optimization. (more…)

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Keywords Matter – Choose Wisely

Tuesday, September 13th, 2011

By: Colette M. Williamson

Being more involved with Internet marketing, I find myself changing simple habits. For instance, I use search engines more effectively now. Instead of writing long phrases, I’ve changed my strategy and now choose concise words to find what I am looking for. Even though I have a better idea of what keywords to put for a product search, I still run into walls.

Last year a family member handed us a little camcorder tape. They recorded my wedding and were kind enough to gift the footage. The problem was we didn’t have a camcorder, and finding a way to look at the video was futile. So, the tape sat in my drawer for over a year. I’m a little slow on the upkeep. (more…)

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